B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$16,500,000,000
$16,500,000,000 -- traditional tv ota advertising revenue for US traditional over-the-air television (2024)
Traditional TV over-the-air (OTA) advertising revenue reached approximately $16.5 billion (including political advertising) in 2024.
- Includes political advertising
- Represents an approximate figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$16,500,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://www.bia.com/press-releases/local-tv-advertising-poised-for-growth-in-2025-led-by-legal-and-a… ↗
Source Article
Local TV Advertising Poised for Growth in 2025, Led by Legal and Automotive Industries
Original Research
BIA Advisory Services
· Original study ↗
Methodology
Includes political advertising
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelevents
Cite this stat
Plain Text
US traditional over-the-air television: $16,500,000,000 traditional tv ota advertising revenue. Source: BIA Advisory Services (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/traditional-tv-ota-revenue-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/traditional-tv-ota-revenue-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$16,500,000,000</strong> -- traditional tv ota advertising revenue for US traditional over-the-air television<br><small>Source: BIA Advisory Services (2024) · <a href="https://lighthousedata.io/data/traditional-tv-ota-revenue-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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