C
Evidence Grade C
Use with Hedging
Recent
22.1%
22.1% — awareness rate for traditional search usage decrease (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
22.1%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (2)
webtan.impress.co.jp
Primary
Tier A
https://webtan.impress.co.jp/e/2026/03/26/52241 ↗
Also cited by
Huxiu (虎嗅)
https://www.huxiu.com/article/25765.html
2026-05-03
Original Research
Hakuhodo DY ONE
· Original study ↗
Methodology
Survey data from AI Search White Paper 2026.
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
traditional search usage decrease: 22.1% awareness rate. Source: webtan.impress.co.jp (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/traditional-search-decrease-awareness-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/traditional-search-decrease-awareness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.1%</strong> — awareness rate for traditional search usage decrease<br><small>Source: webtan.impress.co.jp (2025) · <a href="https://lighthousedata.io/data/traditional-search-decrease-awareness-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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