B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- trade show leads not followed up rate for trade show exhibitors (2026)
Up to 80% of leads gathered at a trade show are not followed up.
- Source states 'up to 80%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Center for Exhibition Industry Research (CEIR)
Primary
Tier C
https://www.trade-show-advisor.com/trade-show-job.html ↗
Source Article
Trade Show Job... What is Most Important to Revenue Generation?
...Is the One Trade Show Job that Drives the Most Revenue
You've likely heard this type of story before: There were four people named Everybody, Somebody, Anybody and Nobody. There was an important job to be done and Everybody was sure Somebody would do it. Anybody could have done it. Nobody did it.…
Original Research
Center for Exhibition Industry Research (CEIR)
· Original study ↗
Methodology
Cited from Center for Exhibition Industry Research (CEIR); methodology not stated on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
trade show exhibitors: 80% trade show leads not followed up rate. Source: Center for Exhibition Industry Research (CEIR) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trade-show-leads-not-followed-up-80
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<blockquote cite="https://lighthousedata.io/data/trade-show-leads-not-followed-up-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- trade show leads not followed up rate for trade show exhibitors<br><small>Source: Center for Exhibition Industry Research (CEIR) (2026) · <a href="https://lighthousedata.io/data/trade-show-leads-not-followed-up-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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