B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- giveaway discard rate for trade show giveaways (2025)
Over 70% of trade show giveaways are discarded before attendees leave the venue.
- Source text states 'Over 70%'
- Original source or study methodology not cited
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
nimlok.co.uk
Primary
Tier C
https://www.nimlok.co.uk/exhibiting-advice/how-to-exhibit/helping-your-next-exhibition-stand-be-sust… ↗
Source Article
5 Strategies To Improve Your Exhibition's Sustainability
The UK events industry has a long history of wastefulness, producing over 100,000 tonnes of waste each year, much of which is either incinerated or sent to landfill. A significant amount of this waste originates from temporary exhibition stands, printed materials, and promotional items that are disc…
Original Research
nimlok.co.uk
· Original study ↗
Methodology
Presented as a 'Did you know?' fact; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
trade show giveaways: 70% giveaway discard rate. Source: nimlok.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trade-show-giveaways-discarded-70
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<blockquote cite="https://lighthousedata.io/data/trade-show-giveaways-discarded-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- giveaway discard rate for trade show giveaways<br><small>Source: nimlok.co.uk (2025) · <a href="https://lighthousedata.io/data/trade-show-giveaways-discarded-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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