B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of buyers using trade shows for purchasing decisions for B2B trade show attendees (2025)
80% of buyers who attend trade shows use them to make purchasing decisions for their business.
- Secondary agency blog citing unnamed research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
i2i Marketing
Primary
Tier C
https://i2i-marketing.co.uk/news-insights/making-your-brand-stand-out-with-trade-show-event-marketin… ↗
Source Article
Making Your Brand Stand Out with Trade Show Event Marketing - i2i Marketing
4 Minute Read
Making Your Brand Stand Out with Trade Show Event Marketing
Trade & launch events are a crucial time to really showcase your brand to potential customers who are attending with clear aims & objectives in mind, as long as your proposition aligns, it is a perfect time to engage.
Research…
Original Research
i2i Marketing
· Original study ↗
Methodology
Agency blog citing unnamed research; original study not identified
Methodology documented
Segmentation
IndustryB2B
RegionEMEA
RoleAll marketers
Channelevents
Cite this stat
Plain Text
B2B trade show attendees: 80% share of buyers using trade shows for purchasing decisions. Source: i2i Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trade-show-buyers-purchasing-decisions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trade-show-buyers-purchasing-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of buyers using trade shows for purchasing decisions for B2B trade show attendees<br><small>Source: i2i Marketing (2025) · <a href="https://lighthousedata.io/data/trade-show-buyers-purchasing-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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