B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- marketing campaign roi uplift for businesses tracking marketing campaign performance (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://ppcgrowthstudio.com/keyword-research-stop-wasting-marketing-dollars/ ↗
Source Article
Keyword Research: Stop Wasting Marketing Dollars
Did you know that businesses failing to implement effective marketing strategies lose out on an estimated 30% of potential revenue annually? That’s a staggering number! But it’s not just about “doing” marketing; it’s about showcasing specific tactics like keyword research and targeted campaign devel…
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to a Nielsen report with no specifics; unverifiable
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses tracking marketing campaign performance: 20% marketing campaign roi uplift. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tracking-campaign-roi-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tracking-campaign-roi-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketing campaign roi uplift for businesses tracking marketing campaign performance<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/tracking-campaign-roi-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.