B
Evidence Grade B
Safe to Cite
Dated
85%
85% -- aided brand awareness for Toronto Port Authority (aided/prompted, among Toronto adults living south of Queen Street) (2010)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2010
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
70
Freshness
95
Source
Ipsos Reid (for the Toronto Port Authority)
Primary
Tier A
https://www.ipsos.com/en-ca/toronto-port-authority-annual-public-opinion-survey-results ↗
Source Article
The Toronto Port Authority Annual Public Opinion Survey Results
The Toronto Port Authority
Annual Public Opinion Survey Results
Toronto, ON - An annual survey released today by the Toronto Port Authority (`TPA') and conducted by Ipsos Reid assesses various views on its operations, activities and proposed undertakings. The survey of 700 Torontonians included a sp…
Original Research
Ipsos Reid (for the Toronto Port Authority)
· Original study ↗
Methodology
Oversample of residents south of Queen Street (Harbourfront n=300); margin of error +/-5.7 percentage points for South of Queen district; part of Ipsos Reid poll of 700 Toronto adults conducted May 27-June 7, 2010
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Toronto Port Authority (aided/prompted, among Toronto adults living south of Queen Street): 85% aided brand awareness. Source: Ipsos Reid (for the Toronto Port Authority) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tpa-aided-brand-awareness-south-queen-2010
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<blockquote cite="https://lighthousedata.io/data/tpa-aided-brand-awareness-south-queen-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- aided brand awareness for Toronto Port Authority (aided/prompted, among Toronto adults living south of Queen Street)<br><small>Source: Ipsos Reid (for the Toronto Port Authority) (2010) · <a href="https://lighthousedata.io/data/tpa-aided-brand-awareness-south-queen-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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