B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3,500,000,000
3,500,000,000 -- global broadcast audience for Tour de France (2025)
The Tour de France is watched by 3.5 billion people globally.
- Figure cited by brand executive in a campaign press quote
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3,500,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Škoda
Primary
Tier B
https://besteverad.com/skoda-and-fcb-london-creatively-repurpose-penis-graffiti-to-promote-womens-cy… ↗
Source Article
Škoda and FCB London creatively repurpose penis graffiti to promote women’s cycling event
Original Research
Škoda
· Original study ↗
Methodology
Claimed by Škoda's Global Head of Marketing in campaign statement; audience reach figure for the Tour de France platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tour de France: 3,500,000,000 global broadcast audience. Source: Škoda (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tour-de-france-global-audience-3-5-billion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tour-de-france-global-audience-3-5-billion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,500,000,000</strong> -- global broadcast audience for Tour de France<br><small>Source: Škoda (2025) · <a href="https://lighthousedata.io/data/tour-de-france-global-audience-3-5-billion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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