B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.3%
7.3% -- total media ad spending share for US connected TV advertising (2023)
US connected TV advertising is forecast to represent 7.3% of total media ad spending in 2023.
- forecast
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.3%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
eMarketer
Primary
Tier A
https://www.beet.tv/2023/02/the-big-screen-is-back-madhives-dumont-sees-tv-rising.html ↗
Source Article
The Big Screen Is Back: Madhive’s Dumont Sees TV Rising – Beet.TV
The Big Screen Is Back: Madhive’s Dumont Sees TV Rising
SAN JUAN, PR — For a while, it looked like the future of media was in the palm of your hand.
Now it could be shifting back to the wall.
In this video interview with Beet.TV, Luc Dumont, SVP, Business Development, Madhive, explains why he thinks…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US connected TV advertising: 7.3% total media ad spending share. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/total-media-ad-spending-share-2023
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<blockquote cite="https://lighthousedata.io/data/total-media-ad-spending-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.3%</strong> -- total media ad spending share for US connected TV advertising<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/total-media-ad-spending-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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