B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.8%
4.8% -- market growth rate for European digital advertising market (2023)
The IAB Europe AdEx Benchmark forecasts 4.8% growth for the European digital advertising market in 2023.
- Forecasted growth rate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
videoweek.com
Primary
Tier A
https://videoweek.com/2023/05/23/video-helped-drive-european-digital-ad-market-to-9-8-percent-growth… ↗
Source Article
Video Helped Drive European Digital Ad Market to 9.8 Percent Growth Last Year - VideoWeek
Europe’s digital advertising market grew by 9.8 percent last year, according to data released today by IAB Europe, reaching an overall market value of €86 billion. And strong growth in digital video, and social video in particular, helped drive this growth.
But the data, released in IAB Europe’s ann…
Original Research
videoweek.com
· Original study ↗
Methodology
Forecast from IAB Europe’s annual AdEx Benchmark report.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
European digital advertising market: 4.8% market growth rate. Source: videoweek.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/total-digital-ad-market-growth-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/total-digital-ad-market-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.8%</strong> -- market growth rate for European digital advertising market<br><small>Source: videoweek.com (2023) · <a href="https://lighthousedata.io/data/total-digital-ad-market-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.