B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93.7%
93.7% -- share of online trackers for Google, Meta and Microsoft (2022)
Google, Meta, and Microsoft combined account for 93.7% of online trackers found across analyzed websites.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93.7%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
170,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lokker
Primary
Tier B
https://www.digitalinformationworld.com/2022/12/72-of-online-trackers-come-from-google.html ↗
Source Article
72% of Online Trackers Come From Google Alone, New Study Shows
Most websites have online trackers because of the fact that this is the sort of thing that could potentially end up allowing them to track your online activities and target you with ads based on these findings. The team over at Lokker analyzed over 170,000 websites to figure out where these trackers…
Original Research
Lokker
· Original study ↗
Methodology
Lokker analysis of over 170,000 websites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google, Meta and Microsoft: 93.7% share of online trackers. Source: Lokker (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top3-companies-tracker-share-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top3-companies-tracker-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93.7%</strong> -- share of online trackers for Google, Meta and Microsoft<br><small>Source: Lokker (2022) · <a href="https://lighthousedata.io/data/top3-companies-tracker-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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