B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72.9%
72.9% -- share of top10 pages over three years old for Google top 10 ranking pages (2026)
72.9% of pages ranking in Google's top 10 are more than three years old according to an Ahrefs study.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://apollodigital.io/blog/b2b-seo/ ↗
Source Article
B2B SEO: The Complete Guide for 2026
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study on how long ranking takes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google top 10 ranking pages: 72.9% share of top10 pages over three years old. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top10-pages-over-three-years-old
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top10-pages-over-three-years-old" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.9%</strong> -- share of top10 pages over three years old for Google top 10 ranking pages<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/top10-pages-over-three-years-old" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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