B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Aging
72.9%
72.9% -- percentage of top10 pages over 3 years old for Google search results (2024)
72.9% of pages ranking in the top 10 of Google search results are more than 3 years old.
- Based on top 10 ranking URLs for 1.3 million random US keywords
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72.9%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://ahrefs.com/blog/how-long-does-it-take-to-rank/ ↗
Source Article
How long does it take to rank in Google? (A study by Ahrefs)
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs analysis of top 10 ranking URLs for 1.3M random US keywords
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results: 72.9% percentage of top10 pages over 3 years old. Source: Ahrefs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top10-pages-over-3-years-old
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top10-pages-over-3-years-old" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.9%</strong> -- percentage of top10 pages over 3 years old for Google search results<br><small>Source: Ahrefs (2024) · <a href="https://lighthousedata.io/data/top10-pages-over-3-years-old" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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