B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- session share top 10 organic vs llm for top 10 organic search pages (2026)
Top 10 organic search pages captured 55% of organic sessions according to Adam Gnuse's study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
150,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adam Gnuse
Primary
Tier B
https://joecanwrite.com/is-ai-content-bad-for-seo/ ↗
Source Article
Is AI content bad for SEO? What actually gets penalized - Joe Fylan — Content Strategy & Writing
Every few weeks a client asks me some version of the same question: will Google penalize us if we publish AI content?
The fear is real, and a small industry of LinkedIn experts is happy to keep feeding it.
So here’s the flat answer: no, AI content is not bad for SEO by default. Google has never pena…
Original Research
Adam Gnuse
· Original study ↗
Methodology
Adam Gnuse study; top 10 organic pages captured 55% of organic sessions vs 29% of LLM sessions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top 10 organic search pages: 55% session share top 10 organic vs llm. Source: Adam Gnuse (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top10-organic-vs-llm-sessions
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<blockquote cite="https://lighthousedata.io/data/top10-organic-vs-llm-sessions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- session share top 10 organic vs llm for top 10 organic search pages<br><small>Source: Adam Gnuse (2026) · <a href="https://lighthousedata.io/data/top10-organic-vs-llm-sessions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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