B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- google analytics usage rate for top-ranking websites (2026)
91% of top-ranking websites use Google Analytics to track traffic sources.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
linkutm.com
Primary
Tier C
https://linkutm.com/blog/what-is-utm-code ↗
Source Article
What is a UTM Code? 5 Parameters Every Marketer Needs
What is a UTM Code? 5 Parameters That Track Every Campaign Click
You just spent three weeks crafting the perfect email campaign. The design looks sharp. The copy hits every pain point. The offer is irresistible.
Then you check your analytics. Traffic went up. But from where? Was it the email? The so…
Original Research
linkutm.com
· Original study ↗
Methodology
Cited without named original study details
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top-ranking websites: 91% google analytics usage rate. Source: linkutm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-ranking-websites-google-analytics-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-ranking-websites-google-analytics-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- google analytics usage rate for top-ranking websites<br><small>Source: linkutm.com (2026) · <a href="https://lighthousedata.io/data/top-ranking-websites-google-analytics-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.