B
Evidence Grade B
Graded
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Safe to Cite
Recent
54%
54% -- click loss rate top ranking position for Google Search top-ranking results (2025)
The top-ranking position in Google loses an estimated 54% of its clicks when an AI Overview appears above it.
- applies when an AI Overview appears above the top-ranking position
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.web-aviso.com/seo-formby ↗
Source Article
Local SEO & AI Search Support in Formby | web aviso
- Services
- AI & Digital Marketing
- SEO Services
- Online Visibility
- Design & Publishing
- Local Coverage
- Business North West
- Merseyside
- NW Region
- Resources
- Tools & Reports
- Learning Centre
- …
- Services
- AI & Digital Marketing
- SEO Services
- Online Visibility
- Design & Publishin…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs 300,000-keyword study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search top-ranking results: 54% click loss rate top ranking position. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-position-click-loss-ai-overview-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-position-click-loss-ai-overview-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- click loss rate top ranking position for Google Search top-ranking results<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/top-position-click-loss-ai-overview-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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