B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- dau share of user base for top 10% apps (2025)
Apps in the top 10% of their respective categories maintain DAU counts that represent at least 20% of their total user base.
- at least 20%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier C
https://americanchase.com/mobile-app-kpi-metrics/ ↗
Source Article
Mobile App KPI Metrics: Essential KPIs for App Success & Growth
Original Research
Adjust
· Original study ↗
Methodology
Cited from Adjust research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top 10% apps: 20% dau share of user base. Source: Adjust (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-apps-dau-20pct-user-base
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-apps-dau-20pct-user-base" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- dau share of user base for top 10% apps<br><small>Source: Adjust (2025) · <a href="https://lighthousedata.io/data/top-apps-dau-20pct-user-base" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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