B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- experimentation platform adoption rate for top 10,000 websites by traffic (2025)
32% of the top 10,000 websites by traffic run an experimentation or personalization platform.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Convert.com
Primary
Tier C
https://linkutm.com/blog/track-ab-test-variants-with-utm-parameters ↗
Source Article
How to Track A/B Test Variants With UTM Parameters
How to Track A/B Test Variants Using UTM Parameters
You shipped the test. Variant A had the blue button, variant B had the green one. Two weeks later your boss asks which one won. You open GA4 and see one number for the whole campaign. The variants are invisible.
That gap is the problem this guide f…
Original Research
Convert.com
· Original study ↗
Methodology
Cited from Convert.com, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top 10,000 websites by traffic: 32% experimentation platform adoption rate. Source: Convert.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-10k-sites-experimentation-32
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-10k-sites-experimentation-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- experimentation platform adoption rate for top 10,000 websites by traffic<br><small>Source: Convert.com (2025) · <a href="https://lighthousedata.io/data/top-10k-sites-experimentation-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.