B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- share of revenue tools with no integration for mid-market B2B companies (2026)
About 30% of tools touching the revenue process in mid-market companies have no integration with any other system.
- based on an analysis of roughly 50 mid-market companies
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier B
https://gtmstack.app/blog/why-gtm-engineers-are-the-future ↗
Source Article
Why GTM Engineers Are the Future of Revenue Teams | GTMStack
Why GTM Engineers Are the Future of Revenue Teams
GTM Engineers are emerging as the most critical role in modern go-to-market organizations. Why this hybrid technical-commercial role is reshaping revenue.
GTMStack Team
Table of Contents
The Rise of the GTM Engineer
Something fundamental has shifted …
Original Research
GTMStack
· Original study ↗
Methodology
GTMStack analysis of ~50 mid-market company tech stacks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mid-market B2B companies: 30% share of revenue tools with no integration. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tools-no-integration-30pct-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tools-no-integration-30pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of revenue tools with no integration for mid-market B2B companies<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/tools-no-integration-30pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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