B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- ad skipping rate via dvr for TiVo / DVR users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Examiner
Primary
Tier B
http://shiftwebsolutions.com/services/social-media-marketing/ ↗
Source Article
Social Media Marketing
Original Research
Social Media Examiner
· Original study ↗
Methodology
Cited from Social Media Marketing Industry Report
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
TiVo / DVR users: 90% ad skipping rate via dvr. Source: Social Media Examiner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tivo-dvr-ad-skipping-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tivo-dvr-ad-skipping-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- ad skipping rate via dvr for TiVo / DVR users<br><small>Source: Social Media Examiner (2026) · <a href="https://lighthousedata.io/data/tivo-dvr-ad-skipping-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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