B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- reach rate for Norwegian Snapchat users (2016)

Name: Reach Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2016 · Snapchat / MediaCom

90 percent of all Norwegians who use Snapchat saw one or more of TINE's Snapchat filters on May 17th.

Specific to TINE's 17th of May Snapchat filter campaign

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Attribution: Snapchat / MediaCom View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2016

Entity

Norwegian Snapchat users

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Snapchat / MediaCom Primary Tier A

https://byraguiden.kampanje.com/byraguiden/tine-snapchat-sant/788025 ↗

Confidence: 57/100 Vintage: 2016 Channel: Deep Crawl

Source Article

TINE + Snapchat = Sant

Annonsørfinansiert innhold TINE + Snapchat = Sant Med Snapchatfiltre ble TINE en synlig del av det norske folks historiefortelling på nasjonaldagen. Over en kvart million nordmenn brukte TINEs fire filtre og nådde ut til 1,8 millioner unike brukere. TINE er en naturlig del av nasjonaldagen Mai er fe…

Original Research

Snapchat / MediaCom · Original study ↗

Methodology

Calculated from campaign reach vs Norwegian Snapchat user base

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Norwegian Snapchat users: 90% reach rate. Source: Snapchat / MediaCom (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tine-snapchat-reach-rate-2016

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<blockquote cite="https://lighthousedata.io/data/tine-snapchat-reach-rate-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- reach rate for Norwegian Snapchat users<br><small>Source: Snapchat / MediaCom (2016) · <a href="https://lighthousedata.io/data/tine-snapchat-reach-rate-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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