B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- influencer marketing roi for TikTok (2025)
47% of surveyed marketers noted that collaborating with influencers/creators on TikTok consistently produces pretty high ROI results.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://blog.hubspot.com/marketing/influencer-platforms ↗
Source Article
The top channels for influencer marketing this year [+ new data]
Finding the right influencer for a brand campaign can sort of feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case.
The same can be said if you’re an influencer looking for …
Original Research
HubSpot
· Original study ↗
Methodology
Based on a survey of marketers by HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 47% influencer marketing roi. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok_2025_roi
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<blockquote cite="https://lighthousedata.io/data/tiktok_2025_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- influencer marketing roi for TikTok<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/tiktok_2025_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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