B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of users on platform for entertainment for TikTok (2026)
Up to 80% of users on TikTok are there to be entertained.
- Reported as an upper bound ('up to 80%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Entertain or Die (3.0 report)
Primary
Tier B
https://en.10minhotel.com/2026/04/27/entertaining-marketing/ ↗
Source Article
Entertaining marketing - 10 Minutes News for Hoteliers
Most hospitality marketing still operates on a simple assumption. If the product is good and the message is clear, demand will follow.
Entertain or Die 3.0 challenges that assumption head-on. This report argues that attention, not clarity, is now the primary constraint. And attention is no longer ea…
Original Research
Entertain or Die (3.0 report)
· Original study ↗
Methodology
Reported as an upper bound ('up to 80%')
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 80% share of users on platform for entertainment. Source: Entertain or Die (3.0 report) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-users-entertainment-seeking
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-users-entertainment-seeking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of users on platform for entertainment for TikTok<br><small>Source: Entertain or Die (3.0 report) (2026) · <a href="https://lighthousedata.io/data/tiktok-users-entertainment-seeking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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