B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38%
38% -- ad revenue growth rate for TikTok (2024)
U.S. ad revenue on TikTok in 2024 is estimated to grow by more than 38% compared to 2023.
- Estimated figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Shopify
Primary
Tier C
https://brigadebranding.com/what-is-underconsumption-core-and-what-should-brands-be-doing-about-it/ ↗
Source Article
What is “underconsumption core” and what should brands be doing about it?
What is “underconsumption core” and what should brands be doing about it?
For years TikTok has bombarded us with all kinds of “-core” style aesthetics: Barbie-core, cottage-core, and even dad-core. Yet, in an ironic turn of events, the latest addition seems to contradict all of the above…
The Birth …
Original Research
Shopify
· Original study ↗
Methodology
Shopify estimate, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 38% ad revenue growth rate. Source: Shopify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-us-ad-revenue-growth-2024
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<blockquote cite="https://lighthousedata.io/data/tiktok-us-ad-revenue-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- ad revenue growth rate for TikTok<br><small>Source: Shopify (2024) · <a href="https://lighthousedata.io/data/tiktok-us-ad-revenue-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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