B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6,440,000
6,440,000 -- users for TikTok (South Africa) (Q1 2022)
ByteDance reported 6.44 million TikTok users in South Africa in Q1 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6,440,000
Unit
Count
Data Vintage
Q1 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataReportal
Primary
Tier B
https://lumico.co.za/blogs/running-the-first-afrikaans-tiktok-ad/ ↗
Source Article
It became abundantly clear in the second quarter of 2021 that the advertising power of TikTok could not be denied any longer. As an agency, we needed to add the ability to understand TikTok and run ads on the platform to our toolkit as quickly as possible. More than any platform that has come before…
Original Research
DataReportal
· Original study ↗
Methodology
ByteDance-reported South Africa user count cited from DataReportal Digital 2022: South Africa
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok (South Africa): 6,440,000 users. Source: DataReportal (Q1 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-south-africa-users-q1-2022
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<blockquote cite="https://lighthousedata.io/data/tiktok-south-africa-users-q1-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,440,000</strong> -- users for TikTok (South Africa)<br><small>Source: DataReportal (Q1 2022) · <a href="https://lighthousedata.io/data/tiktok-south-africa-users-q1-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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