B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- share of users discovering new brands via platform for TikTok Poland users (2025)
61% of Polish TikTok users discover new brands and products through the platform.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/roi-z-tiktok-ads-dla-sklepow-shopify-w-branzy-fashion-metody-pomiaru ↗
Source Article
ROI z TikTok Ads dla sklepów Shopify w branży Fashion: metody pomiaru | Adtrip Blog - Adtrip
Spis treści
Inwestowanie w reklamy wideo bez twardych danych to szybka droga do utraty kapitału. Platforma tiktok dawno przestała być wyłącznie aplikacją rozrywkową dla nastolatków, a ewoluowała w potężny kanał sprzedażowy z własnym ekosystemem reklamowym. Właściciele e-commerce, zwłaszcza tacy prow…
Original Research
adtrip.pl
· Original study ↗
Methodology
Research cited in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Poland users: 61% share of users discovering new brands via platform. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-poland-brand-discovery-61pct
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<blockquote cite="https://lighthousedata.io/data/tiktok-poland-brand-discovery-61pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of users discovering new brands via platform for TikTok Poland users<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/tiktok-poland-brand-discovery-61pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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