B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
200,000,000
200,000,000 -- short form video users for TikTok India (2020)
Before being banned in India, TikTok had over 200 million users.
- Pre-ban metric
- Source states 'more than 200 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
200,000,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://ads.sharechat.com/sharechat-news/good-news-for-moj-short-form-video-consumption-to-reach-650… ↗
Source Article
India's online video user base has scaled to over 350 million people, vast majority of whom are on Moj.
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company report citing pre-ban TikTok India metrics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok India: 200,000,000 short form video users. Source: Bain & Company (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-india-users-ban
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<blockquote cite="https://lighthousedata.io/data/tiktok-india-users-ban" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>200,000,000</strong> -- short form video users for TikTok India<br><small>Source: Bain & Company (2020) · <a href="https://lighthousedata.io/data/tiktok-india-users-ban" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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