B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5
5 -- brand love rank for TikTok (UK) (2022)
TikTok ranks 5th for Brand Love amongst Gen Z in BrandVue's Most Loved Media Brands 2022 in the UK.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5
Unit
Rank
Data Vintage
2022
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/tiktok-and-youtube-the-new-google-for-gen-z/ ↗
Source Article
TikTok and YouTube: the new Google for Gen Z - Savanta
BrandVue’s Most Loved Media Brands 2022
As Google has long served as an iconic search tool for many years now, it seems almost incomprehensible that it could ever be ‘replaced’ by anything.
However, recent data from BrandVue suggests it may be facing some strong competition as the UK’s favourite sea…
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue Most Loved Media Brands 2022; also ranks 10th for Millennials, 22nd for Gen X, 64th for Baby Boomers
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
TikTok (UK): 5 brand love rank. Source: Savanta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-brand-love-rank-by-generation
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<blockquote cite="https://lighthousedata.io/data/tiktok-brand-love-rank-by-generation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- brand love rank for TikTok (UK)<br><small>Source: Savanta (2022) · <a href="https://lighthousedata.io/data/tiktok-brand-love-rank-by-generation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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