B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
52%
52% -- share of misleading videos for TikTok ADHD content (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unnamed research (cited as 'Research suggests')
Primary
Tier C
https://www.fastcompany.com/91613283/the-new-rules-of-brand-reputation ↗
Source Article
The new rules of brand reputation
For years, marketers and communications professionals have been taught to control the brand narrative. Define the message. Build the campaign. Push it out. Measure the response.
But that model no longer reflects how reputation is built or trust is earned.
Today, a brand’s reputation is shaped …
Original Research
Unnamed research (cited as 'Research suggests')
· Original study ↗
Methodology
Cited research on TikTok health misinformation; original study not named in article
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
TikTok ADHD content: 52% share of misleading videos. Source: Unnamed research (cited as 'Research suggests') (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-adhd-videos-misleading
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<blockquote cite="https://lighthousedata.io/data/tiktok-adhd-videos-misleading" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of misleading videos for TikTok ADHD content<br><small>Source: Unnamed research (cited as 'Research suggests') (2026) · <a href="https://lighthousedata.io/data/tiktok-adhd-videos-misleading" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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