B Evidence Grade B Graded not independently verified Safe to Cite Current

52%

52% -- share of misleading videos for TikTok ADHD content (2026)

2026  · Unnamed research (cited as 'Research suggests')

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Attribution: Unnamed research (cited as 'Research suggests') View source
Lighthouse Research Team
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Source verified Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
TikTok ADHD content
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Unnamed research (cited as 'Research suggests') Primary Tier C
https://www.fastcompany.com/91613283/the-new-rules-of-brand-reputation ↗
Confidence: 48/100 Vintage: 2026 Channel: Rss Editor
Source Article
The new rules of brand reputation
For years, marketers and communications professionals have been taught to control the brand narrative. Define the message. Build the campaign. Push it out. Measure the response. But that model no longer reflects how reputation is built or trust is earned. Today, a brand’s reputation is shaped …
Original Research
Unnamed research (cited as 'Research suggests') · Original study ↗

Cited research on TikTok health misinformation; original study not named in article

Methodology documented
IndustryMedia RegionGlobal RoleAll marketers Channelsocial
Plain Text
TikTok ADHD content: 52% share of misleading videos. Source: Unnamed research (cited as 'Research suggests') (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-adhd-videos-misleading
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-adhd-videos-misleading" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of misleading videos for TikTok ADHD content<br><small>Source: Unnamed research (cited as 'Research suggests') (2026) · <a href="https://lighthousedata.io/data/tiktok-adhd-videos-misleading" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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