B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
2%
2% -- audience share 45 plus for TikTok (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Creative Clicks
Primary
Tier C
https://www.creativeclicks.com/blog/tiktok-for-leads-and-subscriptions-but-ditch-the-funnel ↗
Source Article
Why TikTok Marketing Doesn't Need a Sales Funnel
Most buyers don’t walk your neat little funnel stages; they move around. People scroll, forget you, maybe see you again, maybe not, and then three weeks later, they suddenly remember your name while they’re half-asleep ordering something. And TikTok accelerates that chaos. Instead of trying to slot …
Original Research
Creative Clicks
· Original study ↗
Methodology
Platform demographic trend cited in marketing blog; original source not named
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
TikTok: 2% audience share 45 plus. Source: Creative Clicks (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-45-plus-user-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-45-plus-user-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- audience share 45 plus for TikTok<br><small>Source: Creative Clicks (2025) · <a href="https://lighthousedata.io/data/tiktok-45-plus-user-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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