B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- share of users using threads as primary platform for Threads (2024)
23% of Threads users have embraced the app as their primary platform since its launch, according to a Morning Consult survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Morning Consult
Primary
Tier C
https://celadonsoft.com/blog/other/threads-failures-and-successes ↗
Source Article
Main Successes of Threads
As evident from the information above, the new social media platform has unquestionably achieved significant success. Let's look at the smart moves taken by Meta to make Threads a success.
Instagram’s Run-Product
By seamlessly connecting with Instagram and utilizing the wea…
Original Research
Morning Consult
· Original study ↗
Methodology
Morning Consult survey, as cited by CeladonSoft blog
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Threads: 23% share of users using threads as primary platform. Source: Morning Consult (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/threads-users-primary-platform-morning-consult
HTML Embed
<blockquote cite="https://lighthousedata.io/data/threads-users-primary-platform-morning-consult" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of users using threads as primary platform for Threads<br><small>Source: Morning Consult (2024) · <a href="https://lighthousedata.io/data/threads-users-primary-platform-morning-consult" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.