B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- decision makers influenced to purchase for B2B decision-makers (2025)
Nearly 60% of decision-makers stated that thought leadership influenced them to purchase something they had not been considering.
- Source states 'nearly 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn and Edelman
Primary
Tier B
https://marketersmedia.com/blog/thought-leadership-strategy ↗
Source Article
Why Your PR Strategy Needs Thought Leadership
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Table of Content
You don’t need a TED Talk or a bestselling book to become a thought leader.
Som…
Original Research
LinkedIn and Edelman
· Original study ↗
Methodology
Joint report by LinkedIn and Edelman, as cited by MarketersMEDIA
Methodology documented
Segmentation
IndustryB2B
Company Sizesmb
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B decision-makers: 60% decision makers influenced to purchase. Source: LinkedIn and Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thought-leadership-purchase-influence
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<blockquote cite="https://lighthousedata.io/data/thought-leadership-purchase-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- decision makers influenced to purchase for B2B decision-makers<br><small>Source: LinkedIn and Edelman (2025) · <a href="https://lighthousedata.io/data/thought-leadership-purchase-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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