B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9,000
9,000 -- sampling activations tasting opportunities for Thokoman (2026)
Thokoman generated over 9,000 tasting opportunities across seven provinces through mall and in-store tasting activations over a six-month period.
- The source specifies 'over 9,000'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Basamh Group
Primary
Tier B
https://basamhgroup.com/en/news/thokoman-sampling-with-purpose-winning-through-taste ↗
Source Article
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Original Research
Basamh Group
· Original study ↗
Methodology
Company-reported campaign results from mall and in-store tasting activations over a six-month period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Thokoman: 9,000 sampling activations tasting opportunities. Source: Basamh Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thokoman-tasting-opportunities-2026
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<blockquote cite="https://lighthousedata.io/data/thokoman-tasting-opportunities-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9,000</strong> -- sampling activations tasting opportunities for Thokoman<br><small>Source: Basamh Group (2026) · <a href="https://lighthousedata.io/data/thokoman-tasting-opportunities-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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