B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- marketing roi insight improvement for Third Party Attribution Tools (2025)
Companies using dedicated sales attribution tools report up to 40% better insight into their marketing ROI compared to relying on native platform analytics.
- Up to 40%
- Based on Gartner's latest marketing research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Giant Partners
Primary
Tier B
https://giantpartners.com/5-secrets-to-master-online-sales-attribution/ ↗
Source Article
5 Secrets to Master Online Sales Attribution in 2025
By Amir Gabriel Gomez | Sales Attribution | Feb 20, 2025 | 🕒 5 Min Read
By Amir Gabriel Gomez | Sales Attribution | Feb 20, 2025 | 🕒 5 Min Read
No time? Here are the key takeaways:
✓ Modern customers use multiple devices before purchase
✓ Unified analytics platforms increase sales attribution accura…
Also cited by
globenewswire.com
https://www.globenewswire.com/
2026-08-15
forbes.com
https://www.forbes.com/
2026-08-15
Original Research
Giant Partners
· Original study ↗
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Third Party Attribution Tools: 40% marketing roi insight improvement. Source: Giant Partners (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/third_party_attribution_tools_marketing_roi_insight
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<blockquote cite="https://lighthousedata.io/data/third_party_attribution_tools_marketing_roi_insight" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- marketing roi insight improvement for Third Party Attribution Tools<br><small>Source: Giant Partners (2025) · <a href="https://lighthousedata.io/data/third_party_attribution_tools_marketing_roi_insight" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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