B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
57.5%
57.5% -- share of brands using platform for brands running influencer campaigns (2026)
57.5% of brands use a third-party platform to support running influencer marketing campaigns in-house.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier B
https://amt.ai/blog/influencer-marketing-platforms ↗
Source Article
Influencer Marketing Platforms: How to Choose the Right One in 2026
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Cited to Influencer Marketing Hub
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands running influencer campaigns: 57.5% share of brands using platform. Source: Influencer Marketing Hub (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/third-party-platform-usage-575
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<blockquote cite="https://lighthousedata.io/data/third-party-platform-usage-575" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.5%</strong> -- share of brands using platform for brands running influencer campaigns<br><small>Source: Influencer Marketing Hub (2026) · <a href="https://lighthousedata.io/data/third-party-platform-usage-575" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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