B Evidence Grade B Graded under review Safe to Cite Current

90%

90% -- roi increase for performance marketing complemented by brand-building activities (2026)

Name: ROI Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2026 · WARC

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Attribution: WARC View source

Lighthouse Research Team

Last verified: 2026-08-02 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2026

Entity

performance marketing complemented by brand-building activities

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WARC Primary Tier A

https://nowymarketing.pl/tiktok-w-branzy-b2b-czy-to-w-ogole-ma-sens-jak-zaczac-z-glowa/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Cc Extraction

Source Article

TikTok w branży B2B – czy to w ogóle ma sens? Jak zacząć z głową? - NowyMarketing - Where's the beef?

TikTok ewoluował w narzędzie biznesowe, zdolne budować świadomość marki i generować leady, nawet w najbardziej „nudnych” branżach. TikTok w B2B – przemysł, produkcja i nie tylko Silne marki napędzają lepsze wyniki. W B2B przekłada się to na skrócenie cyklu sprzedaży, zwiększoną lojalność i wyższą wa…

Original Research

WARC · Original study ↗

Methodology

Report 'The Multiplier Effect' by WARC

Segmentation

IndustryB2B RegionEMEA RoleAll marketers

Cite this stat

Plain Text

performance marketing complemented by brand-building activities: 90% roi increase. Source: WARC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/the-multiplier-effect-90-roi

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<blockquote cite="https://lighthousedata.io/data/the-multiplier-effect-90-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- roi increase for performance marketing complemented by brand-building activities<br><small>Source: WARC (2026) · <a href="https://lighthousedata.io/data/the-multiplier-effect-90-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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