B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29.7%
29.7% -- audience retention for The Boys (Prime Video) (2026)
The last tracked episode of Season 5 of The Boys retained 29.7% of the audience that watched the first episode released in 2019.
- Season 5 data covers US, UK, France, Italy, Germany, Spain, and Nordics only
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29.7%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital i
Primary
Tier A
https://digital-i.com/insight-articles/the-boys-a-franchise-that-never-stopped-growing ↗
Source Article
The Boys: A Franchise That Never Stopped Growing | Digital i
Image by: Marjan Blan
Most shows peak in their first season and spend every year after trying not to lose what they built. The Boys spent five years doing the opposite. We tracked its full run on Prime Video from July 2019 to May 2026, premiere to its now-concluded fifth and final season, across 19 …
Original Research
Digital i
· Original study ↗
Methodology
Digital i episode-level reach tracking
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
The Boys (Prime Video): 29.7% audience retention. Source: Digital i (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/the-boys-final-episode-retention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/the-boys-final-episode-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.7%</strong> -- audience retention for The Boys (Prime Video)<br><small>Source: Digital i (2026) · <a href="https://lighthousedata.io/data/the-boys-final-episode-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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