B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18,000,000
18,000,000 -- campaign reach users for That's Not Cool campaign (2009)
The 'That's Not Cool' campaign message reached over 18 million users through integrated media elements.
- over 18 million users
- traffic still increasing to date
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18,000,000
Unit
Count
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
https://agency.googleblog.com/2009/08/case-study-thats-not-cool-campaign.html ↗
Source Article
Case study: "That's Not Cool" campaign
Original Research
Google
· Original study ↗
Methodology
Google Agency Blog case study of R/GA integrated campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
That's Not Cool campaign: 18,000,000 campaign reach users. Source: Google (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thats-not-cool-campaign-reach-18m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thats-not-cool-campaign-reach-18m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18,000,000</strong> -- campaign reach users for That's Not Cool campaign<br><small>Source: Google (2009) · <a href="https://lighthousedata.io/data/thats-not-cool-campaign-reach-18m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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