B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$132,000,000
$132,000,000 -- expected campaign revenue for Thailand MICE sector (TAT x TCEB 'Thailand Power Up' campaign) (2026)
The TAT x TCEB 'Thailand Power Up' campaign collaboration is expected to generate approximately 132 million USD (4.29 billion baht) in revenue.
- Projected/expected revenue figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$132,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thailand Convention and Exhibition Bureau (TCEB)
Primary
Tier A
https://martechasia.net/pr-newswire/tceb-and-tat-team-up-to-attract-premium-mice-groups/ ↗
Source Article
TCEB and TAT Team Up to Attract Premium MICE Groups | MartechAsia
BANGKOK, Oct. 2, 2025 /PRNewswire/ — Thailand’s MICE market is gearing up for a major boost as the TAT x TCEB ‘Thailand Power Up’ campaign offers new support and incentives for long-haul and short-haul meeting and incentive travel organisers between October 2025 and July 2026. Aligned with the overa…
Original Research
Thailand Convention and Exhibition Bureau (TCEB)
· Original study ↗
Methodology
Official campaign revenue projection (also stated as 4.29 billion baht)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Thailand MICE sector (TAT x TCEB 'Thailand Power Up' campaign): $132,000,000 expected campaign revenue. Source: Thailand Convention and Exhibition Bureau (TCEB) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thailand-power-up-revenue-usd-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thailand-power-up-revenue-usd-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$132,000,000</strong> -- expected campaign revenue for Thailand MICE sector (TAT x TCEB 'Thailand Power Up' campaign)<br><small>Source: Thailand Convention and Exhibition Bureau (TCEB) (2026) · <a href="https://lighthousedata.io/data/thailand-power-up-revenue-usd-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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