B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37.1%
37.1% -- brand discovery via search engines for Thai consumers (2026)
37.1% of Thai consumers discover new brands via search engines.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37.1%
Unit
Percentage
Data Vintage
2026
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Asia Media Studio
Primary
Tier C
https://asiamediastudio.com/insights/why-brand-strategy-is-the-foundation-of-business-growth-in-thai… ↗
Source Article
Why Brand Strategy Drives Growth in Thailand and Asia
Original Research
Asia Media Studio
· Original study ↗
Methodology
Reported as top brand discovery channel in Thailand
Methodology documented
Segmentation
Industryseo,media_entertainment
RegionAPAC
Channelsearch
Cite this stat
Plain Text
Thai consumers: 37.1% brand discovery via search engines. Source: Asia Media Studio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thai-brand-discovery-search-engines-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thai-brand-discovery-search-engines-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.1%</strong> -- brand discovery via search engines for Thai consumers<br><small>Source: Asia Media Studio (2026) · <a href="https://lighthousedata.io/data/thai-brand-discovery-search-engines-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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