B
Evidence Grade B
Graded
under review
Safe to Cite
Current
750
750 -- trees raised in campaign game for Tetra Pak connected packaging campaign (2026)
Tetra Pak consumers raised 750 trees together within the connected packaging recycling game.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
750
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appetite Creative
Primary
Tier B
https://www.appetitecreative.com/blog/understanding-smart-packaging/ ↗
Source Article
Understanding Smart Packaging
Original Research
Appetite Creative
· Original study ↗
Methodology
Company case study; QR-code mobile quiz campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tetra Pak connected packaging campaign: 750 trees raised in campaign game. Source: Appetite Creative (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tetra-pak-750-trees
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<blockquote cite="https://lighthousedata.io/data/tetra-pak-750-trees" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>750</strong> -- trees raised in campaign game for Tetra Pak connected packaging campaign<br><small>Source: Appetite Creative (2026) · <a href="https://lighthousedata.io/data/tetra-pak-750-trees" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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