B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- bounce rate reduction for Terra (Brazilian media company) (2022)
Terra reduced its website bounce rate by 60% after implementing a dark theme.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Terra
Primary
Tier C
https://devwerkz.com/blog/tips-for-dark-mode-on-the-web/ ↗
Source Article
Tips for Dark Mode on the Web | DevWerkz Blog
No matter what we do, technology is always involved. Internet use and screen time comprise a big chunk of our waking moments. As a result, we’ve placed increasingly high expectations on user experience.
Websites and web apps must not only serve their purpose, but they must also be appealing and easy…
Original Research
Terra
· Original study ↗
Methodology
Company case study after launching dark theme, as cited by DevWerkz
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Terra (Brazilian media company): 60% bounce rate reduction. Source: Terra (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/terra-dark-theme-bounce-rate-reduction
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<blockquote cite="https://lighthousedata.io/data/terra-dark-theme-bounce-rate-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- bounce rate reduction for Terra (Brazilian media company)<br><small>Source: Terra (2022) · <a href="https://lighthousedata.io/data/terra-dark-theme-bounce-rate-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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