B
Evidence Grade B
Safe to Cite
Dated
62%
62% -- customer satisfaction priority for Digital Marketing Leaders (2015)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Teradata
Primary
Tier B
https://www.netimperative.com/2014/10/01/technology-and-marketing-its-all-about-customer-satisfactio… ↗
Source Article
Technology and marketing: It’s all about customer satisfaction
Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research.
The study, from Teradata, surveyed senior digital marketers strategic to assess their priorities for technology investment for 2015 and beyond.
Two-third…
Original Research
Teradata
· Original study ↗
Methodology
Survey of 400+ senior digital marketers at large global enterprises.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital Marketing Leaders: 62% customer satisfaction priority. Source: Teradata (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teradata-customer-satisfaction-priority
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<blockquote cite="https://lighthousedata.io/data/teradata-customer-satisfaction-priority" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- customer satisfaction priority for Digital Marketing Leaders<br><small>Source: Teradata (2015) · <a href="https://lighthousedata.io/data/teradata-customer-satisfaction-priority" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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