B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- percentage of tenants preferring online rent payment for apartment tenants (2025)
79% of tenants prefer to pay rent online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketapts.com
Primary
Tier C
https://www.marketapts.com/blog/why-every-apartment-community-needs-a-website/ ↗
Source Article
Why Every Apartment Community Needs a Website | Market Apartments
With every apartment website comes the undeniable impact of digital presence in real estate. Every apartment community benefits from having a website in today’s digital era. A website serves as a vital online hub where prospective tenants can easily access essential information about the property, s…
Original Research
marketapts.com
· Original study ↗
Methodology
Cited statistic in blog post; original survey not identified
Methodology documented
Segmentation
IndustryReal Estate
Channelcontent
Cite this stat
Plain Text
apartment tenants: 79% percentage of tenants preferring online rent payment. Source: marketapts.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tenants-prefer-online-rent-payment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tenants-prefer-online-rent-payment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- percentage of tenants preferring online rent payment for apartment tenants<br><small>Source: marketapts.com (2025) · <a href="https://lighthousedata.io/data/tenants-prefer-online-rent-payment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.