B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22
22 -- leads generated for UK schools (2023)
A telemarketing campaign targeting 340 schools that had downloaded a reading app generated 22 leads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22
Unit
Count
Data Vintage
2023
Entity
Sample Size
340
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
More Than Words Marketing
Primary
Tier A
https://www.morethanwordsuk.co.uk/case-studies/reading-app-for-uk-schools ↗
Source Article
Telemarketing targeting UK Schools for lead generation | Case Study
CASE STUDY
Our client had a free tool for school pupils to access hundreds of fiction and non fiction school related books.
They already had a good start with promoting their app and gaining interest from schools, however they needed help to progress initial interest into new users and approached Mo…
Original Research
More Than Words Marketing
· Original study ↗
Methodology
Telemarketing campaign targeting schools that downloaded the app but did not register.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK schools: 22 leads generated. Source: More Than Words Marketing (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/telemarketing-leads-generated-uk-schools
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<blockquote cite="https://lighthousedata.io/data/telemarketing-leads-generated-uk-schools" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22</strong> -- leads generated for UK schools<br><small>Source: More Than Words Marketing (2023) · <a href="https://lighthousedata.io/data/telemarketing-leads-generated-uk-schools" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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