B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- food wallet share for US teens (2020)
Food remained the No. 1 spending category for U.S. teens, representing 25% of their wallet share in Spring 2020.
- Survey conducted during the onset of the COVID-19 pandemic with students quarantined at home
- Lower response rate from the Northeast region
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
5,200
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Piper Sandler
Primary
Tier A
https://digitalmedianet.com/piper-sandler-completes-39th-semi-annual-generation-z-survey-of-5200-u-s… ↗
Source Article
Piper Sandler Completes 39th Semi-Annual Generation Z Survey of 5,200 U.S. Teens
Piper Sandler Completes 39th Semi-Annual Generation Z Survey of 5,200 U.S. Teens
- Overall teen “self-reported” spending decreased by 13% Y/Y & 4% sequentially to $2,300—the lowest level since fall 2011
- Food continues to be teen’s No. 1 wallet priority at 25% share
- Teens care about social/politi…
Original Research
Piper Sandler
· Original study ↗
Methodology
Piper Sandler Taking Stock With Teens survey; up from 23% in Fall 2019
Methodology documented
Segmentation
Industryfood_beverage,media_entertainment
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US teens: 25% food wallet share. Source: Piper Sandler (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teen-food-wallet-share-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/teen-food-wallet-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- food wallet share for US teens<br><small>Source: Piper Sandler (2020) · <a href="https://lighthousedata.io/data/teen-food-wallet-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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