B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

79%

79% -- tech stack fragmentation rate for hotel revenue management professionals (2026)

2026  · n=194  · HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes

79% of surveyed hospitality and revenue management professionals describe their tech stack as poorly or critically fragmented.

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Attribution: HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes View source
Lighthouse Research Team
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Source verified Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
hotel revenue management professionals
Sample Size
194
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes Primary Tier A
https://americas.hsmai.org/insight/optimized-to-fail-research-on-the-future-of-revenue-management/ ↗
Confidence: 57/100 Vintage: 2026 Channel: Common Crawl
Source Article
Optimized to Fail: Research on the Future of Revenue Management
Original Research
HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes · Original study ↗

Survey of hoteliers, owners, asset managers, vendors, and consultants

Methodology documented
Industrymarketing
Plain Text
hotel revenue management professionals: 79% tech stack fragmentation rate. Source: HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tech-stack-fragmentation-hoteliers
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<blockquote cite="https://lighthousedata.io/data/tech-stack-fragmentation-hoteliers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- tech stack fragmentation rate for hotel revenue management professionals<br><small>Source: HSMAI / Dr. Breffni Noone & Dr. Sherri Kimes (2026) · <a href="https://lighthousedata.io/data/tech-stack-fragmentation-hoteliers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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