B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- vendor preference rate for Tech buyers (2025)
63% of tech buyers are more likely to consider vendors that use an always-on content approach.
- Text appears machine-translated or paraphrased ('always in accordance with the approach' likely refers to 'always-on')
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.mybusinessfacts.com/2-top-technical-marketers-and-solution.html ↗
Source Article
2 Top Technical Marketers (and Solution)
If you are a technology marketer, you already know the very difficult challenge you face. Of course, all marketers have difficult challenges, but the world of technology that continues to change introduce new complexity with a mixed marketing. However, the te…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute study via LinkedIn article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tech buyers: 63% vendor preference rate. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tech-buyers-always-on-vendors-63
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<blockquote cite="https://lighthousedata.io/data/tech-buyers-always-on-vendors-63" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- vendor preference rate for Tech buyers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/tech-buyers-always-on-vendors-63" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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