B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

23%

23% -- share of teams creating content without ai for SEO content teams (2026-04)

2026-04  · Semrush

23% of content teams reported creating content entirely without AI involvement.

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Attribution: Semrush View source
Lighthouse Research Team
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Source verified Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026-04
Entity
SEO content teams
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Semrush Primary Tier B
https://dmidigitalmarketing.com/human-content-8x-more-likely-to-rank-1-than-ai-semrush-study-finds/ ↗
Confidence: 53/100 Vintage: 2026-04 Channel: Deep Crawl
Source Article
Human Content 8x More Likely to Rank #1 Than AI, Semrush Study Finds -
Jump to Section ToggleHuman-written content is eight times more likely to rank at Position 1 on Google than AI-generated content, according to a new Semrush study analyzing 42,000 blog posts. The research, published in April 2026, found that content classified as human-written carries an 80% probabi…
Original Research
Semrush · Original study ↗

Semrush study survey of SEO teams

Methodology documented
Industrymarketing
Plain Text
SEO content teams: 23% share of teams creating content without ai. Source: Semrush (2026-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teams-no-ai-content-2026
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<blockquote cite="https://lighthousedata.io/data/teams-no-ai-content-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of teams creating content without ai for SEO content teams<br><small>Source: Semrush (2026-04) · <a href="https://lighthousedata.io/data/teams-no-ai-content-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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