B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- customer experience satisfaction rate for companies with CDPs (2023)
93% of companies surveyed were satisfied with their ability to create the most relevant and personalized customer experiences.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,200
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Tealium
Primary
Tier A
https://tealium.com/press-releases/state-of-the-cdp-2023/ ↗
Source Article
Tealium Releases 4th Annual State of the CDP Report - Tealium
Findings reveal 90% of companies investing in CDPs outperform marketing objectives and are better positioned to navigate market uncertainty
SAN DIEGO | Tealium, the largest independent and most trusted customer data platform (CDP), today launched its fourth annual State of the CDP report, which comp…
Original Research
Tealium
· Original study ↗
Methodology
Global survey of IT, operations, marketing, and data and analytics leaders across various industries.
Methodology documented
Segmentation
IndustryTechnology
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
companies with CDPs: 93% customer experience satisfaction rate. Source: Tealium (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tealium-cdp-customer-experience-satisfaction
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<blockquote cite="https://lighthousedata.io/data/tealium-cdp-customer-experience-satisfaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- customer experience satisfaction rate for companies with CDPs<br><small>Source: Tealium (2023) · <a href="https://lighthousedata.io/data/tealium-cdp-customer-experience-satisfaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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